By Sunday Apah
Delta State Governor, Rt. Hon. Sheriff Oborevwori, emphasized the crucial role of digital communication in fostering sustainable socio-economic growth in today’s global economy.
Speaking at the 2024 Chief Executives and Directors Conference/Retreat of the Nigerian Institute of Public Relations (NIPR) in Asaba on Tuesday, the Governor, represented by the Commissioner for Information, Dr. Ifeanyi Osuoza, highlighted that effective digital communication is essential for ensuring audiences fully understand both the explicit and implicit messages being conveyed.
He noted that for successful communication, it is vital that the sender’s message is clearly understood by the receiver, enabling them to adapt their attitudes and behaviors accordingly.
He expressed his approval of NIPR’s proactive approach in addressing current challenges in the field.
Governor Oborevwori stressed the importance of keeping pace with advancements in science and technology, urging NIPR members to effectively segment their audiences in the digital landscape.
“The content of your communication should reflect the educational background, social context, and current economic challenges faced by your audience.
“Craft your messages in a relatable manner, even when addressing sensitive topics,” he advised.
The Governor expressed gratitude to the institute for hosting the event in Asaba, stating, “Your confidence in our efforts to improve Delta State through our comprehensive MORE Agenda is greatly appreciated. We remain committed to this mission.”
He acknowledged the valuable work being done by public relations professionals in shaping public perception of their respective organizations.
“The theme of this conference, ‘Leveraging Technology and Data-Driven Insights for Digital Communication,’ is particularly relevant given the rapid evolution of technology. This presents significant challenges for public relations practitioners,” he added.
Governor Oborevwori also remarked on the increasing influence of artificial intelligence, which poses new challenges to traditional job roles in communication and necessitates a reevaluation of existing practices.
“As science and technology advance, it’s imperative that institutions invest in adapting to these changes to enhance communication effectiveness,” he stated.
He also noted the dynamic nature of social media, stressing the need for professionals to actively engage with these platforms.
Dr. Omoniyi Ibietan, keynote speaker and Head of Media Relations at the Nigerian Communications Commission, echoed the Governor’s sentiments, asserting that technology significantly enhances societal value and is foundational to modern public relations.
He emphasized that successful public relations relies on creative entrepreneurship, strong relationships with stakeholders, and effective interpersonal communication skills.
“Good writing and effective communication are essential components of successful public relations,” concluded Dr. Ibietan.
